My Instagram strategy has been making a huge difference in my reach, engagement, and follower growth lately. But posting twice a day can be hard, especially during times when I don't have recent new cosplay photos to post.
I started keeping a list like this in my Notes app — just ideas for when I couldn't think of what to post. It was so helpful to me that I decided to expand it and share it with you! If you're familiar with the feeling of scrolling your camera roll for the third time, hoping the perfect Instagram photo has magically appeared in the last few minutes, then this one's for you.
1. In & Out of Cosplay
Create a side-by-side collage of yourself both in and out of cosplay. People love seeing the transformation! Don't forget to tag it #inandoutofcosplay.
2. "On This Day" Throwback
We all know about #throwbackthursday and #flashbackfriday, but what if you want to feature a throwback on another day? Try using Timehop to find a cosplay you can share that debuted on this day, years ago.
3. Silly Filter Selfie
If you want to spice up the selfies you've been posting, try one with a silly filter! Personally, I like the filters on Snow, but there are plenty of filter apps out there.
4. Get You a ___ Who Can Do Both
You know the meme: All you need is two photos of yourself looking very, very different! This is great for people who crossplay, or to pair a costume that's super sexy with a costume that's super not.
5. Cosplay vs. Character
Want to show off a super accurate costume, a perfect recreation of a still or pose, or a creative interpretation of a character? Make a collage comparing your cosplay with the original, and tag it #cosplayvscharacter.
Do you have a great sense of style? It's nice to break up cosplay sometimes with a casual outfit of the day! These kinds of posts can give your followers a peek at the real person behind the costumes.
7. Color-Matching Cosplays
Have you made more than one costume in the same color? Make a collage of all your red cosplays, or green ones, or whatever, and ask followers to vote on their favorite one. This is a great engagement booster!
8. Feature a Friend
Share the love with a cosplay friend! This works best if you have a photo with the friend, although you can always share some of their other cosplays as well using the carousel feature.
9. Cosplay Makeup vs. Daily Makeup
If you like to use makeup as a tool in your cosplay, this is a great chance to show it off. Create a side-by-side comparison with a unique cosplay make-up look and your day-to-day look.
10. Add Video Effects to a Photo
Bring a still photo to life with animated effects! This is a fun way to spice up an image. (Hint: try selecting a photo that has performed well for you in the past!) I like Lumyer and Plotagraph for this.
11. First Cosplay Throwback
Do you remember your first cosplay? Do your followers? Sharing your first cosplay can do double duty: It shows off how far you've come, and it creates a motivational message for the beginners who follow you.
12. Hair Color Twinsies
How many blonde characters have you cosplayed? How about redheads? Any blue-haired beauties? Create a collage of cosplays with the same hair color and ask followers to pick their favorite brunette (or whatever).
13. Showcase the Details
If you've made a costume that has a lot of intricate detail, you probably want to show it off. Try creating a collage with a full-body cosplay image and a few close-ups on the details to give your followers a closer look at your handiwork.
14. In/Out of Makeup
Are you brave enough to post a #nomakeup selfie? Creating a side-by-side of yourself in and out of cosplay makeup can show off the effort that goes into styling any given cosplay character. These work best for extreme makeup transformations!
15. Cosplay Upgrade
Have you ever remade or improved an old cosplay? Try putting version one and version two side-by-side so followers can see how much it's improved.
16. Show the WIP Journey
Work-in-progress images don't perform well on everyone's Instagram, but you can heighten their appeal by pairing them with the finished product. That way, followers can see how you went from point A to point B.
17. Pull Back the Photoshop Curtain
Do you have any cosplay photos that feature full composites or heavy effects? Showing off the image before and after the photo editing can show followers just how much the photography and editing contributes to the final product.
18. Character v. Character
Put two cosplays side by side, and then ask: Which character would win in a fight? Which character would you rather meet? Which character would you save from an oncoming train, if you could only save one? Exercise your followers' theoretical thinking muscles and make them choose!
19. Cosplay Glo Up
Grab an embarrassing old cosplay and a recent one that you're super proud of, and put them side by side to show how much you've grown and improved. Don't forget to tag it #cosplaygloup!
20. Repost your top photo.
If you have an Instagram business account, you can use your analytics to find out what post is your most popular of all time. Post it again for an easy win!
When it comes to Instagram, consistency is key. But achieving that consistency can be challenging, particularly if you can't produce new cosplays that often. Hopefully this list will give you a boost on those days when you just can't come up with a post.
Need a quick reference? Save this image to your camera roll (or upload it to your Later gallery) for easy access!
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