Today I want to talk about something new that I’m trying: Quizzes. You may have seen my recent blog, “Are You Ready for Patreon?” This blog featured a quiz you can take to find out if you’re ready to launch a cosplay Patreon campaign. To make it, I used a platform called Interact. Let’s talk a little bit about what it is, how it works, and how I liked it.
Disclosure: I was given free access to the Interact platform so that I could review it and let you know what I think! Everything I express here is my true and honest opinion.
why build quizzes?
First things first: Why would you want quizzes on your site? If you’ve been keeping up with my cosplay marketing blogs, you may remember a recent one called “Don’t Build Your Castle in Someone Else’s Sandbox.” I recommend reading the whole thing, but the gist is this: Social platforms restrict access to your audience, so you need to build your audience in a place where you have full access to it. I suggest a website and email lists for this — and quizzes are the perfect tool for that strategy. Here’s why:
They’re interactive and shareable. Scroll your Facebook feed and spot friends and family learning which Stranger Things character they are, or which superhero they’d date. People can’t resist taking quizzes and sharing their results.
They’re flexible. Quizzes can be anything from mindless entertainment (“what cheese are you?”) to educational content (“what’s your productivity weakness?”). No matter your brand, there are quizzes that will fit it.
They can give you data. Any quiz platform worth its salt will provide you with analytics. How many people started the quiz, vs. finished? How many people chose each answer? Did they share the quiz on social media? This data can help you learn and strategize.
They can put you in touch. The way Interact works, quiz takers are either encouraged or required to submit their email address in order to see their results. This is an easy way to not just build email lists, but build lists that are segmented based on real information.
In short: If you’re taking marketing and connecting with your audience seriously, quizzes can be an extremely powerful tool.
how Interact works
Interact is incredibly user-friendly and simple, which is good, because I’m not gonna lie to you, creating a quiz is a process! You can work from a template, or you can create a custom quiz. There are three different kinds of quizzes: Assessment (For example, “How much do you know about cosplay?”), personality (“What kind of cosplayer are you?”), and scored (like my Patreon quiz.) For each quiz, you’ll create questions and answer options, mark how those answers are scored, and then create the results pages that each quiz taker may get. If you want to get really in-depth, you can even use “branching logic” — where depending on how someone answers the first question, they will be shown a different second question, etc.
Once you’ve set up the quiz itself, you can customize its design. You can change fonts, colors, and even add graphics or photos if you like. Then, you’ll set up the email subscription portion of the quiz. You can choose whether people have to enter their email to see their results, or whether they’re allowed to skip that step. (Having received a few fake email addresses on my last email opt-in, I chose to make it optional — so far, just under 30% of people who complete my quiz are choosing to enter their email.) You can link the quiz to your email platform — in my case Mailchimp — and even set it up so that addresses are automatically segmented based on their quiz results. You can even segment them based on their answers to specific questions!
You also get great data on how people are interacting with your quiz, which allows you to tailor the quiz over time to get the best possibly engagement and conversation rate. Here are the first two days' worth of stats on my Patreon quiz:
Honestly, with almost every step of the process, it’s easy to do the bare minimum, and there’s a ton of possibility for more depth. If you want to throw together a quick quiz, you can have one set up in half an hour (or faster, if you use one of the premade templates.) And if you want to create a branching logic masterpiece that deposits your quiz-takers into a dozen finely tuned segments so you can send them ultra-targeted campaigns, you can do that, too. Personally, creating my first quiz left me with a million ideas for how to use future quizzes in innovative ways.
should you get Interact?
First of all, you should know that Interact has a free version. It’s free for life, and you can make as many quizzes as you want and see data on how many people complete them. But if you’re interested in Interact for the email features, you’ll need the paid version. There are a range of paid tiers with different features, but the “Lite” version, for $17 a month, has more than enough to get you started: Email collection, integration with all the major email marketing software, custom design, and branching logic. With the Lite version, you can collect up to 60,000 emails a year — and let’s be real, if you’re collecting more than that, you can afford to upgrade!
For many cosplayers, $17 a month is nothing to sneeze at. This is definitely a tool for businesses rather than hobbyists. But if you use your email list and website to make sales, it doesn’t take much for Interact to pay itself off. Here’s a sample scenario:
You sell photo prints of yourself as Spock and Kirk for $10 each.
You create a quiz called “Who’s Your Star Trek Soulmate?”
100 people complete your quiz. 50 get the “Spock” result, 50 get the “Kirk” result.
You send “Spock” results an email advertising your Spock print. You send “Kirk” results an email advertising your Kirk print.
If just one “Spock” result and one “Kirk” result buy a print, you’ve earned $20 and Interact has already paid itself off.
You see the possibilities, right? Quizzes allow you to gather data that then makes it easier for you to send them the content that they will most enjoy — and that they’ll be most likely to buy. Here’s a more elaborate example:
You sell a PDF tutorial on your site, so people can learn to make Witch Mercy from Overwatch. You earn $5 per PDF sale.
You create a quiz called “Which Mercy Skin Should You Cosplay?”
200 people complete your quiz. 80 of them get the result “Witch Mercy.” 30 of those give you their email address.
Right there on the results page, you link to your tutorial PDF. One or two people buy it — that’s $10 in your pocket.
You send an email to the 30 people on your list with a free mini-tutorial on making Witch Mercy’s spellbook. Maybe you ask them to post photos of their finished spellbook on Instagram and tag you, so you can feature them.
A week later, you send the link to your tutorial PDF again. This time, they’ve already seen your expertise in action and they trust your guidance. Five people buy it this time, netting you another $25 and ensuring that you’ve not just paid off Interact, but made a profit.
You look at your results and find that a lot of people are getting “Winged Victory Mercy” as a result. You make that your next tutorial PDF, and implement the same strategy with it.
Six months later: Your Mercy quiz has five different skin results, linked to five different tutorials. Your emails go out automatically to everyone who completes the quiz. That income is passive now — your quiz is selling PDFs for you.
You can see how this kind of strategy can stack up, right? Creating quizzes that are tied to automated email campaigns means you only have to do the work once, but it can keep paying off in the long term. If you manage it right, that monthly expense will be a drop in the bucket next to your potential benefit.
If you’re interested in trying out Interact, you can use my referral link! Full disclosure: If you sign up for a paid version, I’ll get paid, too. There’s a free 14-day trial if you just want to see how the builder works and test out some ideas. Personally, I’m full of ideas and really excited about how Interact is going to level up my list building strategies. If you have any questions about how it all works, I’d love to answer them in the comments!