I know I've been streaming three times a week (or at least, trying to) for around four months now, but... I'm going to stop. Here's why.
The response to my Harry Potter pinup photoshoot has been completely overwhelming. At this point, the photos have reached over 300,000 people (and that's just the sources with view counters), and have been featured on POPSUGAR, Kotaku, and more. And although the vast majority of responses have been positive, which I am so grateful for, there has been a troubling subsection of responses specifically calling out the ages of these characters and accusing me of sexualizing minors.
I'm excited to announce that I just released my first eBook!
"How to Launch a Successful Cosplay Patreon" is exactly what it says on the tin — a quick read, packed with actionable advice on starting your first cosplay Patreon campaign.
Okay, exciting news: You're formally invited to join my secret club. Except it's not secret, because I'm making a public blog post about it, and everyone can join. So, you're formally invited to join my not-secret club. But trust me, it's still exciting.
It's here — my Halloween music video, Sally's Song!
Extremely talented music-person Blake Smith and I worked together to give Sally's ballad from Tim Burton's "The Nightmare Before Christmas" a cool 80s twist for this one! Then, Josh of Gyro Studios shot and edited the music video.
Something I love about you guys is that you always want me to do more cool things (and I want that, too!) Lately, one of the cool things I’ve been hearing a lot of requests for are more music videos — which I love doing. Unfortunately, they’re very time consuming and expensive to produce. But since it’s something we all want, we're gonna do it anyway!
As a marketer in "real life" and a marketer of a cosplay brand, I spend a lot of time thinking about marketing. But for many cosplayers trying to make a name for themselves, marketing can seem like total guesswork. That's why I run the Facebook group Cosplay Marketing, and write blogs about cosplay marketing to try and help cosplayers grow their audience.
Anyone who’s seen cringeworthy advertising from a major brand trying to capitalize on a meme knows that virality can’t be manufactured (I’m looking at you, Funyuns’ tumblr account.) The viral power of the internet is both terrifying and awe-inspiring, and if it could be bottled up and used at will, it would be the world’s most effective marketing tool. Unfortunately, you can’t guarantee that something will go viral — but you can take certain steps to make it more likely.
I've been running my Patreon for about 8 months now, and after conducting my first Patron survey, I decided it was time to update my reward tiers! I didn't remove anything, but I did shuffle some things around, and I've added nine new reward items to the existing tiers, so basically... everything has gotten better, at no cost to you!
When Arya first wore her House of Black and White robes in Season 5 of Game of Thrones, I practically threw a party. She'd been wearing the same outfit for three full seasons, and while I loved that the costume was recognizable... I really wanted to be able to make something new. So I jumped on it pretty immediately, even though the costume was pretty much exclusively shown in dark scenes, and very difficult to make out.
I recently had the opportunity to receive a costume from cosall.com!
Full disclosure: It was sent to me for free so I could do a review, but I'm gonna give you my honest opinion, good and bad, so you can decide whether or not it's somewhere you'd wanna buy from!
You guys probably know I usually make all my costumes, but I am a firm believer that cosplay is for everyone, whether you wanna sew, buy, or borrow your costume. So for those of you who do buy costumes, hopefully this review will help you decide if you want to buy from Cosall.
This is day seven of my 1 week cosplay Facebook challenge!
Facebook offers some powerful analytics tools for free, and they can extremely helpful for figuring out what you’re doing that’s working, and what you’re doing that isn’t. You can access these analytics from the “Insights” tab at the top of your Facebook fan page. Today, spend some time clicking through your “Insights” section and learning about your page, your audience, and your stats. Here are some things to check out on each of the subheadings listed along the left side of your Insights section:
This is day six of my 1 week cosplay Facebook challenge!
Facebook’s algorithms reward you with higher reach if your audience is engaging with your posts (that is: clicking, reacting, commenting, and sharing), so it can be beneficial to make posts that encourage your fans to respond. One great way to do this is with a poll. Today, post a poll for your fans to vote in. Make sure it’s something with a real effect, so they feel like their input matters. Here are some suggestions:
When I created my Pokémon Go trainer’s costume at light speed the weekend after the game was released, I had no idea that it would explode into thousands of new followers and dozens of commission requests. Unfortunately, I’m really not the commissioning type — I barely have enough time to sew for myself as it is! But what I can do for all the Pokétrainer hopefuls out there is walk you through how I put together my costume, so you can take a stab at your own!
This is day five of my 1 week cosplay Facebook challenge!
It's Thursday, and you know what that means... time for a throwback!
It’s a bad habit of many cosplayers to make something amazing, post about it nonstop for a while, and then never talk about it again. Your old content is still useful, especially if it’s been long enough since you posted it that people have forgotten how cool it is! Some of your new fans may not have even seen it yet.
This is day three of my 1 week cosplay Facebook challenge!
Post that second brand new photo, and let’s get it featured somewhere! A great way to bring in new viewers is to get featured on another Facebook page or website. Here are some ways to achieve that:
This is day three of my 1 week cosplay Facebook challenge!
If there’s one thing people love, it’s comparison photos. I don’t know why, but people go crazy for them and are way more likely to share them than any other kind of photo! Your task for today is to create a comparison image (combine two images into one using a photo editing program or a mobile app like Layout) and share it on your page. Here are some ideas for comparisons:
This is day two of my 1 week cosplay Facebook challenge!
It's time to post one of those brand new photos I asked you to have ready for this challenge! Now, if you aren’t already members of some, join 2-4 Facebook groups that are relevant to your costume or community.
This is day one of my 1 week cosplay Facebook challenge!
It’s no good promoting a page that isn’t at its best! Today, try to look at your page as a first-time viewer might, and fix anything that’s confusing or messy. Here are some suggestions:
Welcome to the 1 Week Cosplay Facebook Challenge! This challenge is meant to help cosplayers learn some basic techniques to boost their reach and engagement. Together, we’ll all tackle one challenge per day, and see if we can get some results!