For some people, cosplay is a fun hobby. All they want out of their experience is a fun, geeky time with friends. But for those wanting to pursue cosplay more seriously, or even pursue cosplay as a career, marketing is an essential part of the equation.
Anyone can cosplay, but you'll usually find the biggest number of cosplayers at popular annual comic conventions like San Diego Comic-Con, New York Comic Con, and Denver Comic Con. Cosplaying is fun, and given the sheer number of people who love their anime, comic books, and video games, we can expect to see new amazing cosplays every year.
Back in February, I released a set of 6 Harry Potter themed cosplay pinup photos for Valentine's Day. They unexpectedly took off, and my limited edition prints flew off the (digital) shelves! But more than the prints, what people really wanted was a complete pinup calendar. So... I'm making one!
I'm tired of cosplay as a lookalike contest. I'm tired of people telling cosplayers what they should and shouldn't spend their hours and dollars crafting based on the coincidence of their genetics. I'm tired of watching actual cosplays ignored in favor of who the cosplayer "reminds you of." And I'm tired of how all these problems are supercharged for cosplayers of color, fat cosplayers, genderqueer cosplayers, and disabled cosplayers.
Hello friends! It’s me again, talking about Patreon again. This time I’m here to tell you about my next milestone goal, which is a really exciting one: $1,000 per month!
It seems insane and impossible, but it's actually really close! And when I hit that goal, I’m gonna collaborate with an amazing cosplayer for a special photoshoot.
Some of you may have seen on my Instagram or Facebook that I recently completed a cosplay of one of the centaurettes from Disney's "Fantasia." I chose the one filing her nails with a cattail in one scene. I love her style, and I was drawn to her color scheme. But there’s a dark subtext to this character, and, in fact, this whole segment: Racism.
I'm the kind of person who likes to wear my geek on my sleeve, so to speak, so I own a lot of merchandise and clothes related to the fandoms I love. And since there's no fandom I love more than Harry Potter... well, let's just say that if someone burned all my clothes that weren't Ravenclaw themed, I could still dress myself for a solid week.
I've had such a great time working on this fun Harry Potter-themed parody of Sam Cooke's "What a Wonderful World"! Once you've watched the video... watch it again! And then, if you liked the song, make sure to purchase the single so you can listen to it anytime!
I know I've been streaming three times a week (or at least, trying to) for around four months now, but... I'm going to stop. Here's why.
The response to my Harry Potter pinup photoshoot has been completely overwhelming. At this point, the photos have reached over 300,000 people (and that's just the sources with view counters), and have been featured on POPSUGAR, Kotaku, and more. And although the vast majority of responses have been positive, which I am so grateful for, there has been a troubling subsection of responses specifically calling out the ages of these characters and accusing me of sexualizing minors.
I'm excited to announce that I just released my first eBook!
"How to Launch a Successful Cosplay Patreon" is exactly what it says on the tin — a quick read, packed with actionable advice on starting your first cosplay Patreon campaign.
Okay, exciting news: You're formally invited to join my secret club. Except it's not secret, because I'm making a public blog post about it, and everyone can join. So, you're formally invited to join my not-secret club. But trust me, it's still exciting.
It's here — my Halloween music video, Sally's Song!
Extremely talented music-person Blake Smith and I worked together to give Sally's ballad from Tim Burton's "The Nightmare Before Christmas" a cool 80s twist for this one! Then, Josh of Gyro Studios shot and edited the music video.
Something I love about you guys is that you always want me to do more cool things (and I want that, too!) Lately, one of the cool things I’ve been hearing a lot of requests for are more music videos — which I love doing. Unfortunately, they’re very time consuming and expensive to produce. But since it’s something we all want, we're gonna do it anyway!
As a marketer in "real life" and a marketer of a cosplay brand, I spend a lot of time thinking about marketing. But for many cosplayers trying to make a name for themselves, marketing can seem like total guesswork. That's why I run the Facebook group Cosplay Marketing, and write blogs about cosplay marketing to try and help cosplayers grow their audience.
Anyone who’s seen cringeworthy advertising from a major brand trying to capitalize on a meme knows that virality can’t be manufactured (I’m looking at you, Funyuns’ tumblr account.) The viral power of the internet is both terrifying and awe-inspiring, and if it could be bottled up and used at will, it would be the world’s most effective marketing tool. Unfortunately, you can’t guarantee that something will go viral — but you can take certain steps to make it more likely.
I've been running my Patreon for about 8 months now, and after conducting my first Patron survey, I decided it was time to update my reward tiers! I didn't remove anything, but I did shuffle some things around, and I've added nine new reward items to the existing tiers, so basically... everything has gotten better, at no cost to you!
When Arya first wore her House of Black and White robes in Season 5 of Game of Thrones, I practically threw a party. She'd been wearing the same outfit for three full seasons, and while I loved that the costume was recognizable... I really wanted to be able to make something new. So I jumped on it pretty immediately, even though the costume was pretty much exclusively shown in dark scenes, and very difficult to make out.
I recently had the opportunity to receive a costume from cosall.com!
Full disclosure: It was sent to me for free so I could do a review, but I'm gonna give you my honest opinion, good and bad, so you can decide whether or not it's somewhere you'd wanna buy from!
You guys probably know I usually make all my costumes, but I am a firm believer that cosplay is for everyone, whether you wanna sew, buy, or borrow your costume. So for those of you who do buy costumes, hopefully this review will help you decide if you want to buy from Cosall.
This is day seven of my 1 week cosplay Facebook challenge!
Facebook offers some powerful analytics tools for free, and they can extremely helpful for figuring out what you’re doing that’s working, and what you’re doing that isn’t. You can access these analytics from the “Insights” tab at the top of your Facebook fan page. Today, spend some time clicking through your “Insights” section and learning about your page, your audience, and your stats. Here are some things to check out on each of the subheadings listed along the left side of your Insights section: